Meta Ads • Facebook • Instagram Growth
Ad placement
Reach people before they search
Awareness, leads, retargeting, and sales campaigns built around real Durban audiences.
Meta Ads
Sponsored preview
Your Business Name
Sponsored • Durban
Stop relying on boosted posts. Reach the right Durban audience with creative built for leads, bookings, and sales.
Your ad image or video here
Product photo • reel cover • offer creative
yourbusiness.com
Learn More
Beyond boosting a post
Boosting a Post
A limited, simplified option that usually optimises for engagement and gives little control over objectives, targeting, or conversion tracking.
Meta Ads
Full campaign management through Ads Manager, built around audience targeting, objectives, creative testing, retargeting, and measurable business results.
Meta’s ad auction is built around objectives - awareness, traffic, leads, sales, engagement - and the algorithm shows your ad to people statistically most likely to complete that objective. Choose the wrong objective and the campaign may look active while quietly optimising for the wrong outcome.
Feed Ads
Standard image or video posts in the main feed. Best for broad awareness and product or service showcases.
Stories & Reels
Full-screen, short-form vertical placements. Best for younger audiences, high engagement, and brand personality.
Retargeting
Ads shown to people who already visited your site or engaged with your page. Often the cheapest, highest-converting audience available.
Where local audiences spend time
Facebook remains strong across a broad Durban age range, especially for community groups, marketplace activity, and business reviews. Instagram - especially Stories and Reels - performs well for visual businesses like hospitality, retail, fitness, aesthetics, and home services.
What works locally
Hyper-local targeting by suburb, radius, and Durban-specific interest groups usually beats broad national-style targeting. Authentic locally shot photo and video content tends to outperform generic stock creative that feels disconnected from the audience.
Audience targeting
Location, age, interests, behaviours, custom audiences, and lookalikes help reduce wasted spend by reaching people more likely to convert.
Creative
On Meta, the image or video is often the make-or-break factor. Authentic visuals that stop the scroll beat generic stock creative.
Pixel & conversion tracking
The Meta Pixel connects website actions like purchases, forms, and bookings back to your ads so results can be measured and optimised.
Retargeting
Most people do not convert on the first visit. Retargeting reminds warm visitors and often produces conversions at a lower cost.
01
Is the Meta Pixel installed and firing correctly on your website, or are you flying blind on conversions?
02
Are you running proper Ads Manager campaigns, or just boosting posts from your page?
03
Do you have a retargeting campaign for people who visited your site but did not convert?
04
Is your creative locally shot and authentic, or generic stock imagery?
05
What’s your cost per lead or sale - not just cost per click or engagement?
06
Are your audiences based on real customer data, or just broad interest guesses?
As with Google Ads, there are two separate costs: ad spend paid directly to Meta, fully within your control, and management fees. Costs vary by industry, audience competitiveness, and objective - a professional-service lead campaign behaves differently to an e-commerce product-sales campaign.
Only boosting posts instead of running proper Ads Manager campaigns. No Pixel installed. Using generic stock creative. Ignoring retargeting. Judging campaigns too early. And setting no clear objective, so the algorithm optimises for the wrong outcome entirely.
Pixel setup & tracking
Every rand spent is measurable from day one.
Full account ownership
Your ad account and data stay yours, always.
Local creative strategy
Built around what resonates with Durban audiences.
Weekly updates
You are never left wondering what is running or what it is producing.
Is Meta Ads the same as boosting a Facebook post?
No. Boosting is a simplified, limited tool focused mainly on engagement. Proper Meta Ads campaigns, run through Ads Manager, give full control over targeting, objectives, and conversion tracking - and are built to drive real business results, not just likes.
Should I run Meta Ads or Google Ads first?
It depends on your goal. If you need immediate high-intent leads, Google Ads captures existing demand. If you want to build awareness and reach people before they actively search, Meta Ads is often the better starting point.
Does Meta Ads work for B2B, or just consumer businesses?
It can work well for both, though targeting and creative strategy differ. B2B campaigns usually lean more on lead-generation objectives and credibility-focused creative rather than product imagery.
What’s the Meta Pixel, and do I really need it?
Yes. The Pixel is tracking code on your website that tells Meta which actions came from your ads. Without it, you cannot accurately measure return on ad spend or help Meta optimise toward real conversions.
How much creative do I need to get started?
More than one or two static images. Meta rewards variety - several images, videos, and formats tested against each other - so it can identify what resonates before spending your full budget on one asset.
How long before Meta Ads campaigns start working?
Meta’s algorithm typically needs 3–7 days and a reasonable amount of data to optimise delivery. Judging a campaign in the first 48 hours rarely gives an accurate picture.
Can Meta Ads help if I do not have a big following yet?
Yes. Meta Ads do not rely on your existing followers. They reach new targeted audiences regardless of your current page size, which is one of the biggest advantages over organic social content alone.
Will I own my ad account and data?
Yes - at Rocket Marketing, your Meta Ads account and all associated data remain yours, always.